CBC: Keeping Canada Alive

Client: Force Four Entertainment
Website: www.cbc.ca
Services: Digital Marketing

Keeping Canada Alive is a 6-part series that tells the real-life stories of ten individuals and their experience with Canadian health care.

They asked us to help generate online conversation around the demands and challenges facing the Canadian Health care system.

Client: Force Four Entertainment
Website: www.cbc.ca
Services: Digital Marketing
Cameraman

Background

CBC and Force Four Entertainment have a history of partnering together to create impacting, groundbreaking reality television. Their focus is on capturing the human story and creating conversation around the challenges and issues facing Canadians every day.

CBC television logo in white

Our audience acquisition and engagement strategy included audience segmentation and profiling, channel specific tactics, benchmarks and  recommended software platforms. The strategy was divided into two phases: build-up to the show launch, and post-show launch aiming to promote episodes and online exclusive content on a weekly basis.  The strategy was a collaborative process with Force Four and the CBC.

219,968 Twitter Interactions

Reached in 3 days for the hashtag #KeepCanAlive

17% of web traffic

Came from social media

1,000,000+ Impressions

Over 3 days for the hashtag #KeepCanAlive