Tourism Richmond

Fall is slow season for tourism on the West Coast. As a result, Tourism Richmond approached Massive to help share its many attractions and highlight Richmond as the perfect destination for a mini vacay.

Client: Tourism RIchmond
Services: Marketing Strategy, Creative Direction, Design, SEM, Social Media Advertising, Programmatic Adertising
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Background

Tourism Richmond serves local businesses and attractions by promoting Richmond’s many highlights.

Tourism Richmond

We presented three advertising concepts, each one aimed at attracting Tourism Richmond’s seven buyer personas. Of the three concepts, Tourism Richmond chose our “paint the town red” concept, which is geared towards women who are frequent travellers and are looking for affordable weekend out of town.

21.2 million

Impressions

156,406

Clicks

108,629

Page Impressions

934

Booking Events

+117%

Returning Visitors

.74%

CTR