How to Trademark Your Brand: An Introduction
We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a conflict.
Insights
Agency Insights + Perspectives
Agency perspectives, cultural insights and inspiration for creatives who want to connect brands to culture in impactful ways.
On Shopify’s Future of Commerce Report — Powerful Insights to Harness
Shopify's inaugural annual report sheds light on a powerful evolution in consumer behaviour. Here are the highlights you need to thrive in this new economy.
Defining Features of Successful e-Commerce Brands
As we approach a holiday season most expect to be historic in terms of online shopping volume, companies of all sizes should be ready to seize this opportunity to optimize their online presence. Here's how.
Navigating Brand Messaging in Uncertain Times
We've put together a few lessons from a tumultuous 2020 to help guide your organization's brand and comms strategy for what comes next.
Massive Changes: Here’s What’s New at Massive
Like many of you, while Massive may have gone home this spring, we didn't leave work—we kept going. Now, we've got big things to share.
Maintaining Your Brand at Scale
Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand. We've created this very comprehensive guide to help you ensure your brand’s design system can scale.
Choosing A Brand Name
Coming up with a viable name for your brand is exciting, intimidating and––let’s be honest––frustrating as hell. We’ve been part of a few brand-naming projects in our day and thought we’d share some tips, tricks and lessons we’ve learned along the way.
The Ultimate Guide to User Testing
Usability testing is way to test the validity and limitations of a website or prototype. They allow design teams to identify what works and what doesn’t by observing a user’s behaviour, body language and emotions as they run through carefully selected tasks.
6 Keys to Designing a Winning Logo
Your logo makes you instantly recognizable to the customers. It communicates the heart and soul of your brand in a compelling, visceral way. Here's how to get it right.
Massive Appoints James Voth as Director of Product
Massive announced today its new Director of Product, James Voth. James will help grow Massive Labs, Massive's product division, further expanding its engineering team.