Founder + CEO
We approach every project with a purpose-built team of creative specialists, composed of category experts and culturally-aligned natives.
We formulate strategies that define the brands of our partners, pushing the boundaries of human experience in a digital-first world.
We’re here because we love what we do. It’s our passion, hobby, career, and vocation. We’re looking for others who feel the same way.
There is no top-down. We lead from the bottom and the edges. Everyone drives. We celebrate ideas over egos, where the best idea wins, regardless of who or where it comes from.
We’re on a tireless pursuit to become better and expect those around us to do the same.
There’s important work to be done. Speak up. Be present. Provide value, with honesty and candour.
We are a curated team of international experts united by a single goal; to create category-defining brands and digital experiences that make an impact, shape culture and connect people.
Founder + CEO
Partner + Executive Creative Director
James has over 17 years of experience in developing innovative software, systems, and technologies with a focus on academic and healthcare spaces.
His passion for powerful creative, collaboration, and crafting meaningful user experiences is invaluable when developing products and digital solutions. Clients appreciate James’ in-depth technical knowledge and his ability to ask the right questions, assess trade-offs, and propose informed alternative solutions.
Prem came to Massive from a prominent Healthcare startup, where he managed marketing and advertising initiatives. With a double major in Chemistry and Advanced Writing from Western University, Prem’s talent is distilling complex, nuanced ideas into digestible, easily understood copy. At Massive, he helps to layout website content structures and information architecture, determine tone and voice, and write content accordingly.
A former Director of Golf Operations turned Client Engagement Manager, Connor Borrowdale has been a foundational catalyst for Massive’s growth since joining our team.
Driven to help ambitious people and organizations reach new heights, Connor leans on his customer service background, Business Administration education, and passion for entrepreneurialism to guide Massive’s sales efforts and rapidly adapt to evolving circumstances.
Outside of office hours, you’ll find Connor going low on the golf course or embarking on exciting new adventures with friends.
Annie comes to Massive with extensive experience in tech, learning from the best of the best in the world-renowned Silicon Valley. Bouncing from coast to coast, Annie received her A.A. in Graphic Design from Parsons School of Design in New York. As a true artist at heart, when she isn’t designing the next cutting-edge advertisements or directing a high-fashion editorial, you can find Annie painting or staying up-to-date with the freshest trends.
As our Art Director, Annie loves creating your unfair advantage by pushing creative boundaries to craft a visual style that creates a big splash.
Michael came to Massive after a ten-year career as a freelance photographer and filmmaker. Intrigued by people, culture, and the intersection between heritage and the contemporary builders of our time, Michael has applied intrinsic curiosity to motivate action. At Massive, he cultivates relationships and guides projects from inception to final delivery with openness, careful consideration, and creativity that produce high-quality outcomes.
Director, Client Experience
Associate Art Director
Jordan comes to Massive with five years of agency branding and design experience, over 11 years within the hospitality industry, and countless years of freelancing. Jordan loves to create innovative, rebellious branding that challenges the status quo and brings our clients to what he likes to call “the promise land.”
Although he might seem extremely sweet, Jordan takes great pleasure in kicking his family and friends’ butts in Catan, preferably with a beer or bagel by his side.
Associate Art Director
An innovative brand strategist, content creator, and creative copywriter, Ryan is highly adept in content optimization, target audience engagement, and realizing marketing objectives, harnessing data-driven insights to generate actionable results.
Ryan joined Massive after spending a year in Edmonton, Alberta, where he managed email campaigns, content marketing efforts, and fan engagement initiatives for the NHL’s Edmonton Oilers. He also brings experience from the agency world, spending two years as a content coordinator after graduating from RED Academy’s Digital Marketing Professional program.
Outside work, you can find Ryan golfing, collecting records, or reading Thomas Drance’s Vancouver Canucks coverage on The Athletic.
Jarret comes to Massive with over 10 years of experience in client relations and content creation from a corporate and non-profit background. A Vancouver transplant from Manitoba, Jarret’s small-town roots have instilled a passion for collaboration and community building, and his prairie charm helps him build meaningful rapport with clients from all walks of life.
Pri brings to Massive nearly 10 years of content writing experience with international brands, non profit organizations, government agencies and startups. With a knack for deconstructing technical content, she curates engaging copy and inspiring thought leadership pieces.
Pri has an MBA from the University of Glasgow in Scotland where she also learned fencing and can be trusted with swords.
UX + Content Strategist
Chief Barketing Officer