Two people working together


Modern experiences
designed to matter
in Heading Arrowculture.

We approach every project with a purpose-built team of creative specialists, composed of category experts and culturally-aligned natives.

We formulate strategies that define the brands of our partners, pushing the boundaries of human experience in a digital-first world.

Our Values

Rules to Live By


Love your craft.

We’re here because we love what we do. It’s our passion, hobby, career, and vocation. We’re looking for others who feel the same way.


Be bold. Be humble

There is no top-down. We lead from the bottom and the edges. Everyone drives. We celebrate ideas over egos, where the best idea wins, regardless of who or where it comes from.


Be better. Always push forward.

We’re on a tireless pursuit to become better and expect those around us to do the same.


Be a Professional

There’s important work to be done. Speak up. Be present. Provide value, with honesty and candour.

Our Team

Who we are

We are a curated team of international experts united by a single goal; to create category-defining brands and digital experiences that make an impact, shape culture and connect people.

Lindsay Smith, Founder and CEO at Massive

Lindsay Smith

Founder + CEO

Rene Thomas, Executive Creative Director at Massive

Rene Thomas

Partner + Executive Creative Director

Lee Ann Cotton, Director of Project Management

Lee Ann Cotton

Director, Project Management

James Voth, Director of Product + Development

James Voth

Director, Product + Development

Gaylene Macdonald, VP Strategy at Massive

Gaylene Macdonald

VP, Strategy

Jessica Young, Project Manager at Massive

Jessica Young

Project Manager

Mich Nishimoto, Frontend Developer at Massive

Mich Nishimoto

Fullstack Developer

Christina Cooke, Technical Manager at Massive

Christina Cooke

Technical Manager

Liz Stanton, Content Strategist at Massive

Liz Stanton

Copywriter + Content Strategist

Laryn Van Dyk, Designer at Massive

Laryn Van Dyk


Steven Martz, Designer

Steven Martz


James Baker, Frontend Developer at Massive

James Baker

Frontend Developer

Prem Sai Ramani, Content Strategist at Massive

Prem Sai Ramani

Content Strategist

Tony Yu, Designer at Massive

Tony Yu


Nick Lam, Growth Manager

Nick Lamb

Growth Manager

Emma Davies, Project Manager

Emma Davies

Project Manager

Larres, Frontend Developer at Massive

Larres Von Peligrino

Frontend Developer

Liam Richardson, Frontend Developer at Massive

Liam Richardson

Frontend Developer

Onyx, Accounts Retrievable, Massive

Onyx (Ony)

Chief Barketing Officer

Our Partners

We collaborate with progressive, ambitious brands we believe in.

CBC Logo
Samsung logo
Microsoft logo
Telus logo
Vancouver Opera logo
Bank of Montreal logo
Capilano University logo
Qualico Development Logo
Logo for Local Public Eatery
Logo for Eden Empire
Logo for Ketch
Qumulo logo


View Our Work