Coming up with a viable name for your brand is exciting, intimidating and––let’s be honest––frustrating as hell. We’ve been part of a few brand-naming projects in our day and thought we’d share some tips, tricks and lessons we’ve learned along the way.
Usability testing is way to test the validity and limitations of a website or prototype. They allow design teams to identify what works and what doesn’t by observing a user’s behaviour, body language and emotions as they run through carefully selected tasks.
Your logo makes you instantly recognizable to the customers. It communicates the heart and soul of your brand in a compelling, visceral way. Here's how to get it right.
Massive announced today its new Director of Product, James Voth. James will help grow Massive Labs, Massive's product division, further expanding its engineering team.
Creative Director, René Thomas, discusses the tension product designers face between creating intuitive, predictive experiences & fostering confirmation bias.
Prototypes are critical but how do you decide which prototype + platforms to use? We explore high-fi, low-fi prototypes, use-cases + prototyping software.
Content / Inbound Marketing, and How it can Grow Your Business Today’s world is one of abundant information and a lack of attention. We produce information at breakneck speed over multiple platforms that work together in the ever-connected online sphere. According to IBM, we now create 2.5 quintillion bytes of…
Website Trends That Stand the Test of Time Each year, thousands of “website trends” posts come out featuring the latest and greatest fads in digital design. Like fashion, website “trends” come and go. Many of them, flashes in the pan. This article covers some of this year’s hottest website design…
Finding the Right Website Design Agency In full disclosure, Massive is––among other things––a website design agency. That said, this isn’t a sales-pitch, but a breakdown of the lessons we’ve learned about establishing strong partnerships that precede transformational results. The agency dating game is exhausting, let’s be honest. Finding the right…
How Massive Media is ranking among the best on Clutch. Over the last six years, we’ve worked with Canadian companies and organizations to help them connect with their audiences in a meaningful way. By considering all brand touchpoints holistically (i.e. brand strategy, social media, advertising, search engine marketing and a…