Back in March, we were reeling. COVID hit the global economy without pulling any punches, and the resulting uncertainty meant… well, a lot of uncertainty. But we’re Massive, so we did what we do best: after a brief pause to catch our collective breath, we went straight back to work.
You might’ve seen our posts back in April, offering our skills, talents, and resources to companies struggling to survive this crisis. We lucked out when Adventure Den came our way: owner Kirsty had a business we believed in, a website that needed help, and the cutest clients we’ve ever worked with.
Kirsty founded The Adventure Den in 2010, after years of experience as both a dog daycare client and employee. At the time, many local daycares expected the dogs in their care to play among themselves, and Kirsty knew she could provide a better alternative. The Adventure Den offers its four-legged guests a place run, wrestle, and play in an environment designed to keep their bodies and minds busy and happy. Adventure Den isn’t just for dogs, either: they also host cats, rabbits, ferrets, iguanas…you name it.
Animal daycares were among the many businesses that were hit hard by the pandemic, though, and while Kirsty’s old site was functional, she was ready for an upgrade that could help reel in new customers.
Massive’s goal? Messaging that would resonate with the target audience, a beautiful and intuitive website redesign, and playful branded content the Adventure Den team could use across their social channels.
With a team this dedicated, anything is paws-ible.