CBC's newest 6-part series highlights the lives of Canada's first responders.
Client
CBC/Force Four Entertainment
Year
2016
Category
Entertainment
In September of 2016, Force Four Entertainment and CBC teamed up for a new show, Keeping Canada Safe, to capture the incredible activity that goes on behind the scenes to keep Canadians safe.
Given the success of Keeping Canada Alive, they tasked us with the job of helping generate online conversation around the show and driving online engagement through display and social advertising.
Services
In coordination with the CBC and Force Four team, we released teaser content to promote the new episodes. Users who engaged with this content we’re then added to a click-pool, allowing CBC to serve them display ads across the web promoting each for the remainder of the series.
Twitter Advertising
Google +, Display and SEM
Facebook Advertising
Youtube Advertising
Testimonial
“Thank you to everyone for a great campaign! The Keeping Canada Safe broadcast was fast and furious, but we succeeded in getting great viewership, strong site traffic, and outstanding social reach.
Thank you for keeping us on track and doing what none of us were able to do in the way of Facebook and Twitter wizardry (now to be known as ‘Twizardy’). Thank you Lindsay and Rene for steering the ship and handling the twists and turns that appeared along the way!”
– Jessica Young, Story Editor Digital at Force Four Entertainment
Impressions
Click Through Rate
Cost Per Click
As a result, our campaign for Keeping Canada Safe achieved 11,7 million impressions, 1.65% click through rate at a cost of .53 cents per click.
