CBRE's The High Tech Facilities Group

CBRE + Massive team up to launch a pilot project for one of its top performing groups.

CBRE - The High Tech Facilities Group Logo

Client

CBRE - The High Tech Facilities Group

Year

2017

Category

Commercial Real Estate

Background

In the summer of 2017, CBRE, the world’s largest commercial real estate group, partnered with Massive to launch a pilot project for their High Tech Facilities team (HTFG).

As one of CRBE’s top performing teams, the project’s goal was to create a design ecosystem that empowered HTFG to move at its own pace independently, while still a part of CBRE’s international brand.

Services

  • Branding + Identity
  • Copywriting
  • Website Design + Development
Visit Site

Branding & Identity

Solidifying the HTFG Brand

As a group with a strong understanding of who they are and what they stand for, our goal was to translate HTFG’s brand platform and create a design system and digital presence. One that helps them express themselves in the right way, to the right people and that can be maintained by its team internally.

Given the sophistication of HTFG’s clientele, we knew the branded needed to be simple and elegant, while exuding trust and professionalism.

Beautiful imagery of their clients’ work spaces tell the story of their partnerships, complimented by elegant fonts and natural tones.

CBRE - The High Tech Facilities Group Web Design
CBRE - The High Tech Facilities Group Web Design

Advocates for Vancouver's Tech Industry

Community to the Forefront

For over 20 years HTFG have been an integral part of Vancouver’s technology scene, working closely with local and international partners to help create an environment that fosters growth.

This love for community informs every decision HTFG makes. We brought this passion for Vancouver’s tech scene to the forefront with a custom Instagram feed and a blog dedicated to Vancouver’s tech sector, giving HTFG a voice to express their passions, interests and opinions on local happenings.

Testimonial

Blair Quinn

“Having worked with Vancouver’s tech industry for over 20 years and recognizing the need to leverage our platform, we needed an agency to design us a website that would stay true to our values and beliefs, and reach our target audience – we needed to stand out from the crowd.

Massive Media came to the project with an invigorating energy, and made considerable effort to understand our team, culture, and clients. They provided invaluable feedback in all of our conversations, and were quick to offer and implement solutions when challenges arose.

They went above and beyond every step of the way, and it was clear that they were as invested in marketing our brand, as we are in building it. We are incredibly excited to launch our final product and I highly recommend Massive to anyone looking for a branding and digital design partner.“

- Blair T. Quinn, Executive Vice President at CBRE's The High Tech Facilities Group

Next Case Study

CBC stirs online conversation around Canada's health care system.