NANO-LIT

Nano-Lit Technologies Logo

Client

Nano-Lit Technologies

Website

nano-lit.com

Year

2016

Category

Startup

Background

What if lighting didn’t come from a bulb, but could emit from the objects and materials we interact with every day? A Vancouver-based startup, Nano-Lit, is using patented technology make this a reality; designing human-centric lighting for the new world.

Nano-Lit needed a way to clearly communicate the benefits of quantum dot lighting to investors in an intuitive, compelling way, while remaining dynamic enough to pitch to a variety of industries.

Services

  • Brand Strategy
  • Brand Messaging
  • Visual Identity
  • Website Design
  • Website Development
  • Copywriting

Qualitative + Quantitative Research

Creating an identity for a technology still in its infancy is tricky. The implications of Nano-Lit’s technology are staggering, and the opportunity, endless.

We needed a North Star; a set of goals to guide the project and company as it continued to evolve in the formative months and years ahead.

Together with Nano-Lit’s executive team we identified three goals to define project success:

  1. Identify industries with the most room for growth for quantum dot and human-centric lighting.
  2. Craft a brand that reflects Nano-Lit’s purpose, but is flexible enough to evolve as the company grows and defines its products.
  3. Create a design system that the team can use moving forward when pitching or promoting the brand to investors and prospective customers.
Homepage of Nano-Lit Website

All roads lead to home

Through independent research and a series of workshops we identified four high-opportunity industries to guide our initiatives: Defence, Transportation, Agriculture and Architecture.

Informed by interviews with stakeholders in each of the four target industries, we crafted language to highlight the many benefits of Nano-Lit’s technology.

A custom-built WordPress website communicates the heart and soul of Nano-Lit’s ambition, opening the door to future conversations between Nano-Lit and prospective investors and customers.

Brand Guidelines

To ensure brand consistency across all physical and digital touch points, we created a brand guideline outlining things like typeface, logo treatment, colour-palette, image treatment and more.

A versatile slide deck was designed in Google Slides so Nano-Lit’s executive team could collaborate on presentations with its partners overseas.