Nano-Lit
- Client Name
- Nano-Lit Technologies
- Website
- nano-lit.com
- Year
- 2016
- Category
- Startup
Background
What if lighting didn’t come from a bulb, but could emit from the objects and materials we interact with every day? A Vancouver-based startup, Nano-Lit, is using patented technology make this a reality; designing human-centric lighting for the new world.
Nano-Lit needed a way to clearly communicate the benefits of quantum dot lighting to investors in an intuitive, compelling way, while remaining dynamic enough to pitch to a variety of industries.
Services
- Brand Strategy
- Brand Messaging
- Visual Identity
- Website Design
- Website Development
- Copywriting
Qualitative + Quantitative Research
Creating an identity for a technology still in its infancy is tricky. The implications of Nano-Lit’s technology are staggering, and the opportunity, endless.
We needed a North Star; a set of goals to guide the project and company as it continued to evolve in the formative months and years ahead.
Together with Nano-Lit’s executive team we identified three goals to define project success:
- Identify industries with the most room for growth for quantum dot and human-centric lighting.
- Craft a brand that reflects Nano-Lit’s purpose, but is flexible enough to evolve as the company grows and defines its products.
- Create a design system that the team can use moving forward when pitching or promoting the brand to investors and prospective customers.
All roads lead to home
Through independent research and a series of workshops we identified four high-opportunity industries to guide our initiatives: Defence, Transportation, Agriculture and Architecture.
Informed by interviews with stakeholders in each of the four target industries, we crafted language to highlight the many benefits of Nano-Lit’s technology.
A custom-built WordPress website communicates the heart and soul of Nano-Lit’s ambition, opening the door to future conversations between Nano-Lit and prospective investors and customers.
