Our concepts centred around three core themes: Luxury, Approachability, and Play – each one reflecting an important aspect of the development.
Sophisticated. This concept speaks to a more luxurious shopping experience and is intentionally minimalistic. A few logos and directions came from exploring this look.
Seeing as this development is located near a river, we incorporated a watermark meant to mimic a topographical map.
Approachable. Here, natural tones, paired with an editorial-styled typeface to marry class and practicality. By using the leg of the “R” as a watermark, we create consistency, while again incorporating that notion of water – playing to the development’s location.
Playful. Big, bold and bright, this simple concept utilizes a vibrant colour palette and simple, clear typefaces. Whereas other concepts play to a more sophisticated audience, this third concept speaks to the entire family.