Capturing the Story
The Importance of Legacy
For Team Clarke, we didn’t have to search very hard to uncover the ‘ethos’ of its Founder, Shirley. Her legacy lives on today through the charity drives, community events and campaigns she facilitated throughout her life.
Beyond her reputation as a stellar REALTOR, she was known as a community builder; a connecter and facilitator; someone who intentionally created events and environments where newcomers and long-standing residents of North Vancouver could connect and form meaningful relationships. For Shirley Clarke, real estate was a chance to help people find a home, but more importantly, a vehicle to foster and create a resilient communities.
Yes, this new brand needed to be fresh and versatile, but real success meant capturing Shirley’s heart for community above all and carrying it across every brand touchpoint.