04

ADVERTISING + BRANDED CONTENT

Let’s cut to the chase—most of the world’s advertising is forgettable. Your biggest competition for the hearts and minds of your customers isn’t other companies. It’s culture.

In today’s world, a gif goes further than a billboard. We happen to be good at both.

Advertising is no longer about hiring one brand spokesperson or sending out a single branded campaign — now, your story is told in hundreds of small ways, both by your brand and by ambassadors in the broader culture who align with your message.

APPROACH TO ADVERTISING

A Cure for the Common

Our approach to advertising and branded content breaks down into three steps:

Our team of researchers begins by identifying the conventions of the marketplace, uncovering the cultural edges and tensions that define an audience’s behaviours, beliefs, and values.

Then, we work with our clients to hone  their purpose, breaking it down into everyday language that’s easy to understand.

From here, we develop branded content and advertising campaigns that disrupt the status quo and position our client’s brands to accomplish their purpose and move faster than the speed of culture.

ADVERTISING SERVICES

Behaviour-Driven Digital Experiences Born at the Crossroads of Culture + Technology

01

Data + Intelligence

Culture Tracking
Market Research
Customer Research
Competitive Research

02

Strategy + Planning

Benchmarking and ____
Identifying Conventions
Brand Messaging + Positioning
Campaign Strategy
Channel Strategy
Reporting Strategy

03

Digital, Social + Branded Content

Social Media Advertising
Podcast Production
Physical Advertising
Radio + Television Advertising
Photography
Video Production

04

Execution + Optimization

Campaign Management
Social Listening
Continual Optimization
Ongoing Campaign Reporting

FEATURED PROJECTS

Advertising + Marketing Projects

We design and develop industry-leading websites that define categories and position our clients to succeed in an interconnected world. WordPress, Headless CMS, eCommerce… we cover the gamut. We have a lot of experience here, which means we build sites right. Our clients’ sites are scalable, fast, and designed with user needs and expectations top of mind.

EYE OF THE STORM

A partnership with the Alberta Provincial Government, Alberta Health Services and the RCMP to combat the stigma attached to opioids.

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KETCH SHOES

In addition to a branded e-commerce site, Massive’s partnership with Ketch included a photoshoot for its 2020 Spring collection.

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VANCOUVER OPERA

On the heels of the launch of its new website, Massive created a campaign to promote Vancouver Opera’s 2017/2018 festival season.

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An example of a photoshoot for River Rock

BOULEVARD MAGAZINE

An editorial spread for Boulevard Magazine placing River Rock’s internal team front and centre on an international stage.

Case study coming soon.

Person looking into the camera
Woman sitting on desk wearing ketch shoes
An example of a photoshoot for River Rock

INSIGHTS

Insights + Perspectives

Go behind the scenes and discover the processes, strategies, and insights that drive our creative, culture, and, ultimately, our clients’ success.

Lindsay, Rene, and Prem, from Massive Talks Podcast

Featured

01.10.2020

Massive Changes: Here’s What’s New at Massive

Like many of you, while Massive may have gone home this spring, we didn’t leave work—we kept going. Now, we’ve got big things to share.

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A sign that reads "don't give up"

Featured

18.09.2020

A Complete Guide to Preparing for a Company Rebrand (for real)

In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate rebrands.

Read More

Featured

24.08.2020

How to Trademark Your Brand | An Introduction

We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a conflict.

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A brand guide and colour pallet on a computer

Featured

24.07.2020

Maintaining Your Brand at Scale

Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand.

We’ve created this very comprehensive guide to help you ensure your brand’s design system can scale.

Read More
Group of coworkers hanging out

Featured

20.05.2020

Massive Appoints James Voth as Director of Product

Massive announced today its new Director of Product, James Voth. James will help grow Massive Labs, Massive’s product division, further expanding its engineering team.

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BLM protesters on a bridge

Featured

21.06.2019

Predictive Design’s Role in Political Polarization

Creative Director, René Thomas, discusses the tension product designers face between creating intuitive, predictive experiences & fostering confirmation bias.

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Agency Insights + Perspectives