Advertising + Branded Content

Let’s cut to the chase—most of the world’s advertising is forgettable. Your biggest competition for the hearts and minds of your customers isn’t other companies. It’s culture.

In today’s world, a gif goes further than a billboard. We happen to be good at both. Advertising is no longer about hiring one brand spokesperson or sending out a single branded campaign — now, your story is told in hundreds of small ways, both by your brand and by ambassadors in the broader culture who align with your message.

Approch to Advertising

A Cure for the Common

Our approach to advertising and branded content breaks down into three steps:

Our team of researchers begins by identifying the conventions of the marketplace, uncovering the cultural edges and tensions that define an audience’s behaviours, beliefs, and values.

Then, we work with our clients to hone their purpose, breaking it down into everyday language that’s easy to understand.

From here, we develop branded content and advertising campaigns that disrupt the status quo and position our client’s brands to accomplish their purpose and move faster than the speed of culture.

Advertising Services

Behaviour-Driven Digital Experiences Born at the Crossroads of Culture + Technology


Data + Intelligence

  • Culture Tracking
  • Market Research
  • Customer Research
  • Competitive Research

Strategy + Planning

  • Identifying Conventions
  • Brand Messaging + Positioning
  • Campaign Strategy
  • Channel Strategy
  • Reporting Strategy

Digital, Social + Branded Content

  • Social Media Advertising
  • Podcast Production
  • Physical Advertising
  • Radio + Television Advertising
  • Photography
  • Video Production

Execution + Optimization

  • Campaign Management
  • Social Listening
  • Continual Optimization
  • Ongoing Campaign Reporting
Releated Projects

Advertising + Marketing Projects

We design and develop industry-leading websites that define categories and position our clients to succeed in an interconnected world. WordPress, Headless CMS, eCommerce… we cover the gamut. We have a lot of experience here, which means we build sites right. Our clients’ sites are scalable, fast, and designed with user needs and expectations top of mind.


Eye of the Storm

A partnership with the Alberta Provincial Government, Alberta Health Services and the RCMP to combat the stigma attached to opioids.



In addition to a branded e-commerce site, Massive’s partnership with Ketch included a photoshoot for its 2020 Spring collection.


Vancouver Opera

On the heels of the launch of its new website, Massive created a campaign to promote Vancouver Opera’s 2017/2018 festival season.

An example of a photoshoot for River Rock

Boulevard Magazine

An editorial spread for Boulevard Magazine placing River Rock’s internal team front and centre on an international stage.


Related Content

Go behind the scenes and discover the processes, strategies and insights that drive our creative, culture, and ultimately, our clients’ success

Rene, Prem and Lindsay

Massive Changes: Here’s What’s New at Massive

Like many of you, while Massive may have gone home this spring, we didn’t leave work—we kept going. Now, we’ve got big things to share.

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A sign that reads

A Complete Guide to Preparing for a Company Rebrand (for real)

In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate…

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How to Trademark Your Brand: An Introduction

We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a…

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A brand guide and colour pallet on a computer

Maintaining Your Brand at Scale

Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand.

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Group of coworkers hanging out

Massive Appoints James Voth as Director of Product

Massive announced today its new Director of Product, James Voth. James will help grow Massive Labs, Massive’s product division, further expanding its engineering team.

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BLM protesters on a bridge

Predictive Design’s Role in Political Polarization

Creative Director, René Thomas, discusses the tension product designers face between creating intuitive, predictive experiences & fostering confirmation bias.

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Agency Insights + Perspectives