02

BRAND IDENTITY + POSITIONING

Your brand lives in the public imagination. It exists as a perception, informed by every touchpoint you have with your audience. It is ever-changing.

You can’t just tell people what your brand is—you need to show them. Your brand is the invisible thread that runs through your services, website, mailouts, emails, answering machine, even your team’s behaviour. These daily connections are the battleground where your brand will thrive or fail in existing and future customers’ minds.

APPROACH

Clear, provocative, visually striking + culturally electric.

From strategy and naming to visual identity and messaging, our branding approach is finely honed and ever-evolving. We test our assumptions, prioritize data over opinions, and operate on the principle that a brand can’t be stronger in the market than it is within the organization.

A brand’s identity must engage the whole organization—it lives at the core of all processes, behaviours, and communications.

BRANDING SERVICES

Centred around deep cultural insights, clear strategic direction and the power of human expression.

01

BRAND STRATEGY

Brand Discovery
Brand Architecture Strategy
Concept Testing
Brand Positioning
Messaging Testing

02

BRAND NAMING

Brand Name
Corporate / Division Name
Service/Program Name
Product Name
Technology Name

03

BRAND MESSAGING

Tagline Development
Positioning Statements
Brand Story Development
Brand Launch Strategy
Branded Content

04

VISUAL IDENTITY

Logo Design
Design Systems / UI Libraries
Marketing Collateral
Branded Templates
Video Production
Website Design + Development

Related Projects

Branding

Over the years, we’ve been fortunate to partner with ambitious, visionary organizations that understand a brand’s worth isn’t measured by the impact of its logo, but how it lives in the hearts and minds of its audiences.

These are a few of there stories.

View All

KETCH

Our partnership with Ketch transformed a leading Canadian shoe distributor into an e-commerce brand where shoe and fashion culture become real.

View

CANEXIA

A growing bioinformatics company with a bold vision to democratize cancer genome testing levels up with a rebrand and website that’s accessible to all.

View
Man looking at map on computer

STILHAVN

A new divergent real estate brokerage breaks from the norm with an elevated brand and digital presence where authenticity and quality win over rhetoric.

Case study coming soon

Waterfall behind trees

MERAKI

A leading resource management company realigns its brand and digital presence around its core values, engaging audiences and rallying its subsidiaries under a unified brand family.

Case study coming soon

Woman holding Ketch shoes.
Doctor reading chart
Man looking at map on computer
Waterfall behind trees

INSIGHTS

Related Content

Go behind the scenes and discover the processes, strategies and insights that drive our creative, culture, and ultimately, our clients’ success.

Lindsay, Rene, and Prem, from Massive Talks Podcast

Featured

01.10.2020

Massive Changes: Here’s What’s New at Massive

Like many of you, while Massive may have gone home this spring, we didn’t leave work—we kept going. Now, we’ve got big things to share.

Read More
A sign that reads "don't give up"

Featured

18.09.2020

A Complete Guide to Preparing for a Company Rebrand (for real)

In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate rebrands.

Read More

Featured

24.08.2020

How to Trademark Your Brand | An Introduction

We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a conflict.

Read More
A brand guide and colour pallet on a computer

Featured

24.07.2020

Maintaining Your Brand at Scale

Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand.

We’ve created this very comprehensive guide to help you ensure your brand’s design system can scale.

Read More
Group of coworkers hanging out

Featured

20.05.2020

Massive Appoints James Voth as Director of Product

Massive announced today its new Director of Product, James Voth. James will help grow Massive Labs, Massive’s product division, further expanding its engineering team.

Read More
BLM protesters on a bridge

Featured

21.06.2019

Predictive Design’s Role in Political Polarization

Creative Director, René Thomas, discusses the tension product designers face between creating intuitive, predictive experiences & fostering confirmation bias.

Read More

01 – 06

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WEB DESIGN + DEVELOPMENT