Before Spotify, we used Napster. Slack followed Gchat, and VRBO came before Airbnb

The world’s most innovative brands understand that real innovation isn’t always about creating something new, but delivering a bulletproof user experience that blows your competition out of the water and dominates market share.

For these organizations, every interaction is an opportunity – a battleground to deliver value, live their brand promise, and widen the gap between them and every imitator struggling to keep up.


Transform Napkin Sketches Into Fully-Validated, Transformative Products + Services

Our approach to creating digital products and services is grounded in strategy, design, data science and deep digital chops. Together, in close collaboration with our clients, we’re tackling some of the biggest and most complex business challenges, defining culture and building the shape of tomorrow.


Centred Around Real Human Insights and the Power of Human Expression


Research + Discovery

User Discovery
Competitor Discovery
Product Discovery
Stakeholder Interviews
Organizational Immersion
Experience Mapping Workshops


Strategy + Ideation

Market + Business Validation
User Stories + Job Stories
Hypothesis Validation
Feature + Content Prioritization
MVP Roadmaps + Technical Planning
User Acceptance Testing


Design + Prototyping

Screen Flows + Wireframes
Design Systems + Brand Guides
High-Fidelity Prototypes
Feature Sets
User Acceptance Testing


Build + Iterate

MVP Development
Design + Development Sprints
User Acceptance Testing
Quality Assurance


Digital Products + Services

Bullet-proof strategy meets category-defining creative and flawless execution. Learn how Massive helps ambitious organizations move at the speed of culture.

Couple looking at home listings on a map


A Massive Labs product that gives home-hunters the inside scoop on local neighbourhoods.

Case Study Coming Soon.

Screens from the Eden Empire website design project


Our partnership brings the brand’s emotion to centre stage with a .com that embraces storytelling and makes cannabis culture real.

Couple looking at home listings on a map
Screens from the Eden Empire website design project


Related Content

Go behind the scenes and discover the processes, strategies and insights that drive our creative, culture, and ultimately, our clients’ success.

Lindsay, Rene, and Prem, from Massive Talks Podcast



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In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate rebrands.

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How to Trademark Your Brand | An Introduction

We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a conflict.

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Maintaining Your Brand at Scale

Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand.

We’ve created this very comprehensive guide to help you ensure your brand’s design system can scale.

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Massive Appoints James Voth as Director of Product

Massive announced today its new Director of Product, James Voth. James will help grow Massive Labs, Massive’s product division, further expanding its engineering team.

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Predictive Design’s Role in Political Polarization

Creative Director, René Thomas, discusses the tension product designers face between creating intuitive, predictive experiences & fostering confirmation bias.

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Advertising + Branded Content