Digital Products + Services

Before Spotify, we used Napster. Slack followed Gchat, and VRBO came before Airbnb

The world’s most innovative brands understand that real innovation isn’t always about creating something new, but delivering a bulletproof user experience that blows your competition out of the water and dominates market share. For these organizations, every interaction is an opportunity – a battleground to deliver value, live their brand promise, and widen the gap between them and every imitator struggling to keep up.


Transform Napkin Sketches Into Fully-Validated, Transformative Products + Service

Our approach to creating digital products and services is grounded in strategy, design, data science and deep digital chops. Together, in close collaboration with our clients, we’re tackling some of the biggest and most complex business challenges, defining culture and building the shape of tomorrow.

Woman writing on a whiteboard

Centred Around Real Human Insights and the Power of Human Expression


Research + Discovery

  • User Discovery
  • Competitor Discovery
  • Product Discovery
  • Stakeholder Interviews
  • Organizational Immersion
  • Experience Mapping Workshops

Strategy + Ideation

  • Market + Business Validation
  • User Stories + Job Stories
  • Hypothesis Validation
  • Feature + Content Prioritization
  • MVP Roadmaps + Technical Planning
  • User Acceptance Testing

Design + Prototyping

  • Screen Flows + Wireframes
  • Design Systems + Brand Guides
  • High-Fidelity Prototypes
  • Feature Sets
  • User Acceptance Testing

Build + Iterate

  • MVP Development
  • Design + Development Sprints
  • User Acceptance Testing
  • Quality Assurance
Releated Projects

Website Design + Development

We design and develop industry-leading websites that define categories and position our clients to succeed in an interconnected world. WordPress, Headless CMS, eCommerce… we cover the gamut. We have a lot of experience here, which means we build sites right. Our clients’ sites are scalable, fast, and designed with user needs and expectations top of mind.

Couple looking at home listings on a map


A Massive Labs product that gives home-hunters the inside scoop on local neighbourhoods.

Screens from the Eden Empire website design project

Eden Empire

Our partnership brings the brand’s emotion to centre stage with a .com that embraces storytelling and makes cannabis culture real.


Related Content

Go behind the scenes and discover the processes, strategies and insights that drive our creative, culture, and ultimately, our clients’ success

Rene, Prem and Lindsay

Massive Changes: Here’s What’s New at Massive

Like many of you, while Massive may have gone home this spring, we didn’t leave work—we kept going. Now, we’ve got big things to share.

Read More about the post: Digital Products + Services.
A sign that reads

A Complete Guide to Preparing for a Company Rebrand (for real)

In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate…

Read More about the post: Digital Products + Services.

How to Trademark Your Brand: An Introduction

We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a…

Read More about the post: Digital Products + Services.
A brand guide and colour pallet on a computer

Maintaining Your Brand at Scale

Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand.

Read More about the post: Digital Products + Services.
Group of coworkers hanging out

Massive Appoints James Voth as Director of Product

Massive announced today its new Director of Product, James Voth. James will help grow Massive Labs, Massive’s product division, further expanding its engineering team.

Read More about the post: Digital Products + Services.
BLM protesters on a bridge

Predictive Design’s Role in Political Polarization

Creative Director, René Thomas, discusses the tension product designers face between creating intuitive, predictive experiences & fostering confirmation bias.

Read More about the post: Digital Products + Services.

01 – 06


Advertising + Branded Content