Conquering Resistance: A Guide to Selling a Branding Project to Traditional Leadership
Selling a branding project internally to your leadership team is no easy feat. We break down some proven tips and strategies to help strengthen your pitch.
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Brand Identity
A Complete Guide to Preparing for a Company Rebrand (for real)
In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate rebrands.
How to Trademark Your Brand: An Introduction
We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a conflict.
Maintaining Your Brand at Scale
Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand. We've created this very comprehensive guide to help you ensure your brand’s design system can scale.
Choosing A Brand Name
Coming up with a viable name for your brand is exciting, intimidating and––let’s be honest––frustrating as hell. We’ve been part of a few brand-naming projects in our day and thought we’d share some tips, tricks and lessons we’ve learned along the way.
6 Keys to Designing a Winning Logo
Your logo makes you instantly recognizable to the customers. It communicates the heart and soul of your brand in a compelling, visceral way. Here's how to get it right.