Insights
Agency Insights + Perspectives
Agency perspectives, cultural insights and inspiration for creatives who want to connect brands to culture in impactful ways.
A Complete Guide to Preparing for a Company Rebrand (for real)
In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate rebrands.
Maintaining Your Brand at Scale
Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand.
We’ve created this very comprehensive guide to help you ensure your brand’s design system can scale.
Insights
Agency Insights + Perspectives
Agency perspectives, cultural insights and inspiration for creatives who want to connect brands to culture in impactful ways.
Massive Changes: Here’s What’s New at Massive
Like many of you, while Massive may have gone home this spring, we didn’t leave work—we kept going. Now, we’ve got big things to share.
A Complete Guide to Preparing for a Company Rebrand (for real)
In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate rebrands.
How to Trademark Your Brand | An Introduction
We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a conflict.
Maintaining Your Brand at Scale
Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand.
We’ve created this very comprehensive guide to help you ensure your brand’s design system can scale.
Choosing A Brand Name
Coming up with a viable name for your brand is exciting, intimidating and––let’s be honest––frustrating as hell. We’ve been part of a few brand-naming projects in our day and thought we’d share some tips, tricks and lessons we’ve learned along the way.
The Ultimate Guide to User Testing
Usability testing is way to test the validity and limitations of a website or prototype. They allow design teams to identify what works and what doesn’t by observing a user’s behaviour, body language and emotions as they run through carefully selected tasks.
6 Keys to Designing a Winning Logo
6 Keys to Designing a Winning Logo Your logo makes you instantly recognizable to the customers. It communicates the heart and soul of your brand in a compelling, visceral way. Legendary logo designer, Paul Rand, describes a logo as: “a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it
Massive Appoints James Voth as Director of Product
Massive announced today its new Director of Product, James Voth. James will help grow Massive Labs, Massive’s product division, further expanding its engineering team.
Predictive Design’s Role in Political Polarization
Creative Director, René Thomas, discusses the tension product designers face between creating intuitive, predictive experiences & fostering confirmation bias.
Low-fi or High-fi? Choosing the Right Kind of Prototype
Prototypes are critical but how do you decide which prototype + platforms to use? We explore high-fi, low-fi prototypes, use-cases + prototyping software.