Insights

Agency Insights + Perspectives

Agency perspectives, cultural insights and inspiration for creatives who want to connect brands to culture in impactful ways.

Lindsay, Rene, and Prem, from Massive Talks Podcast

Massive Changes: Here’s What’s New at Massive

Like many of you, while Massive may have gone home this spring, we didn’t leave work—we kept going. Now, we’ve got big things to share.

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A sign that reads "don't give up"

A Complete Guide to Preparing for a Company Rebrand (for real)

In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate rebrands.

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How to Trademark Your Brand | An Introduction

We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a conflict.

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A brand guide and colour pallet on a computer

Maintaining Your Brand at Scale

Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand.

We’ve created this very comprehensive guide to help you ensure your brand’s design system can scale.

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a pair of chuck taylors / converse shoes.

Choosing A Brand Name

Coming up with a viable name for your brand is exciting, intimidating and––let’s be honest––frustrating as hell. We’ve been part of a few brand-naming projects in our day and thought we’d share some tips, tricks and lessons we’ve learned along the way.

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A women testing a product on her phone

The Ultimate Guide to User Testing

Usability testing is way to test the validity and limitations of a website or prototype. They allow design teams to identify what works and what doesn’t by observing a user’s behaviour, body language and emotions as they run through carefully selected tasks.

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Man standing in front of Apple logo

6 Keys to Designing a Winning Logo

6 Keys to Designing a Winning Logo Your logo makes you instantly recognizable to the customers. It communicates the heart and soul of your brand in a compelling, visceral way. Legendary logo designer, Paul Rand, describes a logo as: “a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it

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Group of coworkers hanging out

Massive Appoints James Voth as Director of Product

Massive announced today its new Director of Product, James Voth. James will help grow Massive Labs, Massive’s product division, further expanding its engineering team.

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BLM protesters on a bridge

Predictive Design’s Role in Political Polarization

Creative Director, René Thomas, discusses the tension product designers face between creating intuitive, predictive experiences & fostering confirmation bias.

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Paper prototype next to computer

Low-fi or High-fi? Choosing the Right Kind of Prototype

Prototypes are critical but how do you decide which prototype + platforms to use? We explore high-fi, low-fi prototypes, use-cases + prototyping software.

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