Conquering Resistance: A Guide to Selling a Branding Project to Traditional Leadership
Selling a branding project internally to your leadership team is no easy feat. We break down some proven tips and strategies to help strengthen your pitch.
Lindsay Smith | Founder + CEO
About Lindsay Smith
As a seasoned digital advertising expert, Lindsay builds powerful integrated marketing campaigns for companies of all shapes and sizes. Lindsay has worked with dozens of leading tech companies including Samsung, Microsoft, HP, and Rogers Communications.
She is also the Founder of numerous global communities, including Techvibes.com (2001) and GeekRave (1999). For over 15 years Lindsay was an avid blogger and public speaker, as well as a regular tech expert on Global TV’s Noon News and Shaw Television. Now, Lindsay concentrates all her efforts on creating innovative, groundbreaking solutions here at Massive Media.
A conversation with Lindsay Smith, Massive’s Founder, CEO, and Serial Entrepreneur about the company’s origins, culture and the importance of purpose.
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