Conquering Resistance: A Guide to Selling a Branding Project to Traditional Leadership
Selling a branding project internally to your leadership team is no easy feat. We break down some proven tips and strategies to help strengthen your pitch.
Lindsay Smith | Founder + CEO
About Lindsay Smith
As a seasoned digital expert, for over 20 years Lindsay has built and led digital platform and marketing agencies, as well as digital products. Throughout her career, she has worked with and for companies of all shapes and sizes. Lindsay has worked with dozens of leading tech companies, health care, government organizations, and more.
She is also the Founder of numerous global communities, including Techvibes.com (2001) and GeekRave (1999). For over 15 years Lindsay was an avid blogger and public speaker, as well as a regular tech expert on Global TV’s Noon News and Shaw Television. Now, Lindsay concentrates all her efforts on creating innovative, groundbreaking solutions here at Massive for the agency, as well as spin-offs of the agency.
A conversation with Lindsay Smith, Massive’s Founder, CEO, and Serial Entrepreneur about the company’s origins, culture and the importance of purpose.
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