CBC: Keeping Canada Safe

In September 2016, Force Four and CBC teamed up for a new show, Keeping Canada Safe, to capture the incredible activity that goes on behind the scenes to keep Canadians safe. Massive Media was approached to drive online engagement through display and social advertising.

Client: CBC Television
Website: www.cbc.ca
Services: Digital Marketing, SEM, Display, Social, Strategy

Background

CBC and Force Four team up again to create Keeping Canada Safe, after last year’s successful Keeping Canada Alive series.

“Thank you to everyone for a great campaign! The Keeping Canada Safe broadcast was fast and furious, but we succeeded in getting great viewership, strong site traffic, and outstanding social reach. Thank you Lindi for keeping us on track, Tonia for doing what none of us were able to do in the way of Facebook and Twitter wizardry (now to be known as ‘Twizardy’), and Lindsay and Rene for steering the ship and handling the twists and turns that appeared with this one!”

– Jessica Young, Story Editor Digital at Force Four Entertainment

11.7 Million

Impressions

1.65%

Click Through Rate

.53 Cents

Cost Per Click