When distributor Global Shoe Company came to Massive looking for a fresh identity that could represent their new presence in the market, we were pretty excited.
The chance to craft an authentic brand from the ground up, covering everything from brand strategy, visual identity, and development all the way to art-directing a photoshoot? Yeah, you don’t wanna miss out on that.
GSC had years of experience as a behind-the-scenes industry distributor, supplying quality shoes to brick-and-mortar retailers across Canada. They were ready to get in the spotlight and connect directly with their customers. But “Global Shoe Company” didn’t sound like the right brand for the job. That’s where we stepped in.
GSC needed a new look that would resonate with shoe enthusiasts everywhere. Working closely with their team, Massive created a new, consumer-facing brand. We workshopped a name, designed a distinct look, captured great visuals, and built a kick-ass website. Bonus: we also got to try on a TON of shoes.