Nelson Civic Theatre Society
- Client Name
- Nelson Civic Theatre Society
- Website
- www.civictheatre.ca
- Year
- 2022
- Categories
- Arts + Culture, Non Profit
Bringing Cinema to Life: A Brand Identity Transformation for Nelson Civic Theatre
For over a century, Nelson Civic Theatre (NCT) has served as more than just a movie screen; it’s a vibrant cultural hub deeply woven into the fabric of Nelson, BC. Offering a diverse cinematic experience that goes beyond Hollywood blockbusters, NCT curates independent, foreign, and classic films catering to a spectrum of tastes. More importantly, it fuels the soul of the community through engaging programs like student screenings, filmmaking workshops, and thought-provoking discussions with visiting filmmakers. The innovative Rail Program further cements its role as a springboard for local talent, nurturing the burgeoning film industry of the Kootenays.
Emerging from the pandemic, however, presented a fresh challenge: how to reconnect with the community and reflect their renewed vision. NCT needed a brand identity that captured its transformation, community spirit, and enduring passion for film. We embarked on a collaborative journey to craft a new identity that resonated with Nelson’s dynamic spirit and the transformative power of film.
Services
- Brand Strategy
- Brand Messaging
- Visual Identity
- Brand Guides + Standards
- Tone + Voice Guide
A Mosaic of Community: Design Evolution Reflecting Inclusivity + Collaboration
More than just an emblem, Civi’s new logo became a gateway to the vibrant world of film and theatre. Inspired by mid-century art-deco and the golden age of film, a mosaic bloomed, each piece symbolizing the diverse communities finding their voice at the Civic. Overlapping shapes hinted at collaboration, and a harmonious blend of colours celebrated inclusivity. It was a visual manifesto, declaring the Civic Theatre a space where stories intertwine and perspectives blossom.
The colour palette, too, shed its neutrality for a spectrum of personalities. The Civic Theatre had found its voice, and the entire town was singing along.
Crafting a Resonant Voice: Civic Theatre’s Messaging Framework
Informed by research and community engagement, we crafted a messaging framework that captured the essence of the Civic Theatre. The Brand Matrix helped define internal values, external aspirations, and the bridge between them. Through workshops and rigorous testing, each message was honed for clarity, conciseness, and compelling storytelling.
The resulting brand story wove together the threads of community, cultural connection, and cinematic exploration. Positioning statements firmly established the Civic Theatre as a cornerstone of Nelson’s cultural landscape, a champion for diverse voices, and a catalyst for artistic expression. The tagline, “A home for our imaginations,” became a rallying cry, inviting audiences to join a vibrant cultural journey.