- Client Name
- Vancouver Opera
- Hospitality, Non Profit
Western Canada’s largest opera house finds its voice in a digital-first world.
VO has always believed that its love for Opera and, to a stronger extent, the arts community, is the principle around which its entire brand philosophy should pivot.
As such, in 2017 VO made the bold move to change its seasonal programming to a four-week Opera Festival, and needed a compelling way to spread the news.
- Information Architecture
- Website Design
- Website Development
- Creative Direction
Operas are visceral and emotive; a careful blend of storytelling, melody and explosive vocals that pull you from your world into something entirely new.
Naturally, VO’s 2017/2018 season needed imagery that communicated the power and complexity of these performances. We Art Directed and photographed creative assets for the new season to be used across all digital and physical touch-points.
Each photo hints at the broader story of the opera it represents, enticing the viewer to dive deeper.
Encouraging User Discovery
The intuitive experience we crafted is simple, yet comes alive to the tune of an ever-changing, curious Vancouver Opera.
Each season its new, evocative performances take front and centre, enticing opera enthusiasts and inspiring the opera fans of tomorrow.
A custom-built WordPress CMS allows Vancouver Opera to scale and manage content internally without the help of a third party.
For more information on VO productions, or to learn how to get involved, visit www.vancouveropera.ca.
A Digital-First Design System
Through exploration and iteration we established a design system rooted in stories and elegance. Our design was simple, but significant, with bold typography, stunning imagery and plenty of white space, acting as a canvas for the Operas it represents.