Break New Ground

A brand + experience design agency for those with ambition.

Our Work

Featured Projects

Bullet-proof strategy meets category-defining creative and flawless execution. Learn how Massive helps ambitious organizations move at the speed of culture.

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Google-backed Primasun and Massive team up to launch a new website and campaign to wake the world up to the importance of good sleep.


Queen’s Alumni Review

With a refresh of its physical publication underway, Queen’s asked Massive to help bring its new design to life online in a way that reflects the university’s bold, innovative, and pioneering spirit.


Vancouver Coastal Health Research Institute

Massive helps Vancouver Coastal Health Research Institute (VCHRI) launch a revitalized website, bringing the organization’s focal tenets—accessibility, practicality, and collaboration—to the heart of its user experience.


Mind by Maple

A world-leading virtual healthcare provider launches an online counselling solution where honesty, courage, and the innate complexity of human emotions are celebrated front and centre.



Our partnership with a world-leading criminal law reform think-tank transforms a stale microsite to a story-driven resource-hub for policy-makers and human rights advocates.


Raven RSM

Massive helps Canada’s go-to source for safety and rescue services, equipment, and training reach new heights with a brand + website refresh.


Insights + Perspectives

Go behind the scenes and discover the processes, strategies and insights that drive our creative, culture, and ultimately, our clients’ success.

Punk poster

Dare to Stand Out: Navigating Differentiation in the Age of “Blanding”

Explore how to make your brand truly distinctive in a sea of similar designs with our insightful blog post on differentiation in the ‘age of…

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Embracing Generative AI: A Blueprint for Navigating the New Creative Frontier

After months of experimenting with generative AI and its impact on creative work, we thought we’d capture our findings and experiences in hopes they might…

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Unlocking the Power of Buyer Personas + Empathy Maps: Your Guide to Crafting Killer Marketing Strategies

Lacking clarity as to who your target audiences are? In this article, we’ll take a deep dive into the world of Buyer Personas and Empathy…

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A sketch of a website's interface

Designing with Atomic Design: A Beginner’s Guide to Modular UI Design

Say goodbye to cluttered code and hello to a consistent and efficient design process. Atomic design is the missing link that seamlessly connects design and…

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woman sitting infront of laptop

Conquering Resistance: A Guide to Selling a Branding Project to Traditional Leadership

Selling a branding project internally to your leadership team is no easy feat. We break down some proven tips and strategies to help strengthen your…

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Cover of Massive talks, Episode 2

How–And If–To Rename Your Business

We’re talking about naming a brand. Good names, bad names. Things to consider when naming. Should you even rename your business at all? And, when/if…

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A sign that reads

A Complete Guide to Preparing for a Company Rebrand (for real)

In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate…

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Areas of Focus

We craft engaging brands and digital experiences that define culture and elevate brands to achieve unprecedented growth. Since day one, our focus has been on providing strategies and services that position our clients to succeed in today’s dynamic, constantly evolving world.


About the Agency