Break New Ground

A brand + experience design agency for those with ambition.

Our Work

Featured Projects

Bullet-proof strategy meets category-defining creative and flawless execution. Learn how Massive helps ambitious organizations move at the speed of culture.

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Local Public Eatery

Local Public Eatery steps into its family’s category-defining legacy with a bold digital presence designed to scale.

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ICCLR

Our partnership with a world-leading criminal law reform think-tank transforms a stale microsite to a story-driven resource-hub for policy-makers and human rights advocates.

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Eden Empire

Our partnership brings Eden Empire’s emotion centre stage with a .com that embraces storytelling and where cannabis culture becomes real.

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Ketch

A leading Canadian shoe retailer launches a direct-to-consumer eCommerce brand with global ambitions.

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Insights

Insights + Perspectives

Go behind the scenes and discover the processes, strategies and insights that drive our creative, culture, and ultimately, our clients’ success.

Featured

Navigating Brand Messaging in Uncertain Times

We’ve put together a few lessons from a tumultuous 2020 to help guide your organization’s brand and comms strategy for what comes next.

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Rene, Prem and Lindsay
Featured

Massive Changes: Here’s What’s New at Massive

Like many of you, while Massive may have gone home this spring, we didn’t leave work—we kept going. Now, we’ve got big things to share.

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A sign that reads
Featured

A Complete Guide to Preparing for a Company Rebrand (for real)

In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate…

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Featured

How to Trademark Your Brand | An Introduction

We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a…

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A brand guide and colour pallet on a computer
Featured

Maintaining Your Brand at Scale

Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand.

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Group of coworkers hanging out
Featured

Massive Appoints James Voth as Director of Product

Massive announced today its new Director of Product, James Voth. James will help grow Massive Labs, Massive’s product division, further expanding its engineering team.

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BLM protesters on a bridge
Featured

Predictive Design’s Role in Political Polarization

Creative Director, René Thomas, discusses the tension product designers face between creating intuitive, predictive experiences & fostering confirmation bias.

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Services

Areas of Focus

We craft engaging brands and digital experiences that define culture and elevate brands to achieve unprecedented growth. Since day one, our focus has been on providing strategies and services that position our clients to succeed in today’s dynamic, constantly evolving world.

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About the Agency